Vincent John Bazemore, Jr. Online Guide

Author: Sarbjot Singh

Blogging is a practice that has been around for at least 5 years. It began with average, but opinionated people with something to say, who wanted to share their opinions with anyone who would read them. While it has been popular with the general public, it hasn’t caught on with many businesses until recently. Blogging can be a powerful tool for marketing and exposure for any business if done properly. This article will cover the first steps businesses will need to take to set themselves up for successful blogging.

1. Your first step is to select an appropriate host for your blog. There are a couple of solutions that you can use to host your blog. You can:

1) Host it on your own server
2) Host it at a blogging hosting server, such as livejournal.com or blogger.com

If you host your own blog on your own web site, you will need to find blogging software that you can use on your web site. You will need to determine what your web site server capabilities are, and then determine what blogging software will work within your server environment. You will then need to install the software and arrange it in order to begin blogging.

2. Configure Your Business Blog

Once you have determined how you want to host your blog, and have installed it, or signed up for your blog service, you will need to configure your blog.

Configuring your blog includes, what template you want to use with your blog. Most blogs whether they are on a blog hosting service, or software that you have installed, will come with several templates. If you are new to the Internet, and don’t have a lot of programming experience, it is probably best to stick with one of the templates that has come with the software or service. It is however, better if you have some programming background, or have the funds to hire someone, then you can get your blog to look like your business web site
Other things that will need to be configured are settings such as the name and description of your business blog, the email address you want messages from your blog to be sent to, how you want your blog archived (posts saved for future access), what ping services you want to notify when you update your blog, and other settings too numerous to mention in this article.

3. Determine the Content of Your Business Blog

This next step can be done before you actually install your blog, but you will need to determine the topic of your business blog, and how you want to convey your information to your target market. The content and topics of your blog should relate to your industry. You can focus as narrow or as wide as you choose think is appropriate. In general, it is a good idea to cover many areas within your industry and then separate the different areas of your industry into different categories within your blog’s

lastly but most importantly, you should choose topics and categories that will be of interest to your visitors. You will need to research the keywords that your customers would use to find you. There are many keyword research tools existing on the web today that will tell you what exact phrases, and how often, your target market is using to find you. These keywords will determine the topics of your blog entries. You should also use some of the phrases you have found in your research in your business blog posts.

Author: Shawn Lim

Blogging has become more and more popular these days, people are looking for ways how they can improve their blogs so that more people know about their blog and can hence visit their blog. I believe that you can find a lot of blogging tips, guides and even secrets in the search engine, blogging has become one of the most-seek topic because everyone blogs.

So what are the ultimate blogging secrets? In my opinion, those blogging tips such as submit your blog to Technorati, post constantly, get a FeedBurner account, submit your posts to social networking sites, ping your blog and many more are not secrets anymore. This is because by simply typing ‘blogging tips’ in the search engine, you will come out with tons of results of the same kind. Almost every bloggers out there knows about these tips and guides.

So what I’m going to tell you here about the ultimate blogging secrets are something much more ‘mental’, it is more to your mindset rather than something like all the blogging tips that you can find from the net itself. Therefore, for me, the ultimate blogging secrets are:

Secret #1 – Know why you blog
Know the reason that you blog. Everything happens for a reason, and if you create a blog today, there must be a reason for you. So, why did you blog? Is it because you are just following the trend? You see a lot of people are playing with blogs, and you decide to join them as well? Or is it that you want to earn money from your blog? Whatever reason it is, there must be a reason; you have to find this reason.

Once you know why you blog, then nothing can ever stop you. Just like if the reason you blog is because that you want to create an extra stream of income online, then do whatever it takes to achieve it. It is the purpose that keeps you going, motivates you, inspires you and keeps you moving forward. Today, if you don’t know why you blog, it is most likely you are going to give up the moment you find that nobody actually visits your blog.

That is why the reason is important. Know why you blog before you start creating your blog. This is just like having a clear goal, if you have a goal, you will know where you are heading. However, if you don’t have a clear goal, you will be lost somewhere. If you don’t even know where you wanted to go, how can you ever reach somewhere?

Secret #2 – Serve your readers
Many people did not know about this. Did you know that the reason people visit your blog is because of the information that you have? Therefore, the main purpose visitors arrive at your blog is because of your content, so you will have to write quality posts. You will have to serve your readers. This is the one question that you have to ask yourself, “Are you willing to do whatever it takes to educate your readers and without asking for anything in return?” If your answer is yes, then you should start creating your blog right now.

Just imagine that if someone arrives to your blog, but your blog contains nothing, your visitors will leave immediately, because your blog has got nothing that they are looking for. I like to use this word when I talk about serving your readers, Value. Yes, you have to create value for your readers, the more value you created for them, the more likely they will addict to your blog, and thus, follow your advice, and purchase whatever you recommend to them.

This is how it works; creating value for your readers, provide something that they are looking for. I know you’ve heard this, ‘content is king’. This is very true, your blog content is just like the heart of your blog, and the traffic is blood. Without the heart, your blog will die, and without the blood, you blog cannot live. So, often bring out valuable posts for your readers, write with original content and your readers will appreciate it.

Secret #3 – Treat their blog as a get-rich-quick scheme
I believe that almost 50 percent of people who start their blogs with the reason that they hope they can make some money out from their blog, fast. If you think it this way, then you are wrong, blogging is not something that can bring you money in a fast way. In fact, blogging is something just like real-estate, it will appreciate over time.

Meaning that you have to spend time and develop your blog. Your blog is not a money tree and it cannot earn you any money if you don’t develop it properly. Most people start their blog and wish that they can make some money out of it; this is because they have heard that many bloggers are making a lot of money from their blog, easily. They think that by simply setting up a blog, throw some posts in it, set up Google Adsense, and checks will come to them automatically.

If you think that blog is something that can make you rich in a quick way, you are wrong. Indeed that some people can earn a lot of money from their blog in just a short period of time, but did you really think that they are just lucky? You have to spend a lot of time to build your blog, you have to treat your blog as a serious business if you really want to make money from it.

By: Bob Sommers

Getting your blog ranked high on Google is a fantastic way to attract potential clients. Here’s how it’s done.

1. Select Your Keywords and Keyword Phrases
Choose the keywords and keyword phrases you want your blog post to rank high for on the Google search engine results page. For example, I want my blog post to rank high for the term, “blog ranked high on Google.” Currently there are approximately 286,000 pages using this term so I’ll have to do everything in my power to compete with these web pages to get my blog post on the first page of the Google results page for that term.

My keyword phrase also includes other keyword phrases like, “ranked high on Google” with about 310,000 competing pages and “high on Google” with over 71 million competing pages. Getting to the first page for these terms would be a bonus.

2. Use Your Keywords in Your Blog Title
Google pays very close attention to the words and phrases you use in your blog title. Notice how I used the term, “blog ranked high on Google” in the title of this article. It’s important to use your keyword phrase in your blog title if you want to rank high for that phrase on the Google results page.

Another reason you want to use your keyword phrase in your blog title is to give your reader an immediate understanding as to what your blog post is about. If your blog is listed at the top of the search engine results page for your keyword phrase but no one reads it, it’s of no value. Use a title that will cause people to click through to your blog post.

The New York Times creates two different titles for their articles. They use a catchy, creative or humorous title for their newspaper, and a keyword specific title for the articles and blogs they post to the Internet. They do this because people looking for jokes about the eating habits of nuns generally go to a search engine and type, “jokes about the eating habits of nuns,” not “Nuns, Buns and Puns.”

3. Use Your Keywords in Your Blog Text
Notice how the keyword phrase, “blog ranked high on Google,” is used throughout this blog post. Google pays attention to the text on a blog in order to understand what the blog post is about. Once Google comprehends the content of the blog post, it will categorize the blog based on that information. By using your keyword phrase in your text, both Google and your readers can quickly understand what your blog post is about, allowing Google to accurately categorize your blog making it easy for your clients to find.

In the past, search engine consultants encouraged writers to use their keyword phrase in the first 25 words of their text and again in the last sentence. Today, the search engines don’t seem to pay as much attention to word placement, but reader’s do.

If your article is about your keyword phrase, it’s a good idea to use it in the first and last sentence because it helps your reader quickly know what your blog post is about. It’s also a good idea to use your keyword phrase in the first sentence because that is the text that is most likely to show in the description text on the search results page.

4. Link To Your Blog With Keyword Rich Anchor Text
Get as many one-way links leading back to your blog post as possible from as many quality blogs and websites as you can. Do your best to insure that the text people click on to get back to your site includes your keywords and keyword phrases. This is known in Internet marketing circles as anchor text.

In this example I want the anchor text leading back to my blog post to have the keyword phrase, “blog ranked high on Google,” as the clickable text. The clickable text is the means by which all of those other web sites and blogs tell Google what your blog post is about.

Google provides far more weight to the theme of your blog post based on the quality and size of the sites linking back to your blog than the text on your blog. For example, if you do a Google search for the term, “click here,” you will be taken to the Adobe Reader download web page. It’s interesting to note the term “click here” doesn’t appear anywhere on that page. The reason the Adobe Reader download page comes up first for this term is because there are millions of other sites that use the anchor text, “click here,” to direct people to the Adobe Reader download page.

There are two wonderful ways to get keyword rich anchor text directing people back to your blog post. The first is to write and submit an article about your blog post to other web site and blog owners who will upload your article to their site. In return those web site and blog owners will provide you with a keyword rich anchor text link from your article back to your blog. They get great content for their web site and you get a valuable one-way link back to your blog post.

The second way is to encourage other blog owners to write about your blog post. In doing so, they are very likely to use your blog title as the anchor text leading readers back to your post. This is another reason why it’s so important to use your keyword phrase in your blog title.

5. Ask Your Readers To Digg Your Blog Post
Ask your readers to tell the rest of the world about your blog post by submitting it to one of the social bookmarking sites. They include DIGG, Stumble, Blink and many others. If the title of your blog post includes your keyword phrase, it is likely that this is how your readers will describe your blog post to the social bookmarking sites. This helps Google decide where to rank your site on the search results page.

6. Blog On A Community Site
Recognized Expert, Active Rain, and Christian Blog are all examples of niche community blog sites. Recognized Expert is a site for marketing experts, Active Rain is for real estate professionals and the Christian blog is for, you guessed it, Christians. These niche sites have tons of traffic along with the undivided attention of Google and the other search engines.

If you’re a marketing expert for example, blogging on a site like Recognized Expert will push your blog post to the top of the search results page in a matter of hours. That’s a huge reason to blog on a community site. If you wrote the same content on your own blog, it may take months to be seen by Google, and you may never get close to the first page for your keyword phrase.

Author: Ant Onaf

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?

You should begin your blog with a free blog hosting service such as Journal Home. I don’t say that because I’m the owner, but a free blog host is very rewarding for a new blog.  Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to build an audience and buzz for your blog.  It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service, is in the case your blog doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your “move”.  Simply add a last entry stating that your blog has “moved” and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!

2) Niche

A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family, then you have a niche…you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. Though, I am seeing a growing trend of successful blogs that are not being updated daily, but they are successful and have a stable audience who continue to visit their blog daily.  Regardless, these blogs are still updated weekly with multiple entries.  Until you have a steady audience you should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors.

4) Traffic

It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your blog in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs

Use multiple blogging accounts (free) to attract more people. This means you should have a blog with JournalHome.com and others. The more blog accounts the better (be sure to read and adhere to the Terms of Service for each site). You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

Short & Concise

Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic.  Stay keyword-focused.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You’re a Professional

You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, TypePad, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “I have a new home for my blog, please bookmark and follow the link: http://www.yournewblogdomainname.com/”. This way all returning visitors and new readers should not have any problem finding your new blog domain.  Plus, search engines can easily index and crawl your new blog, since your old blog should already be popular with the search engines.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.